WE USE LA BIOSTHETIQUE COLOUR

There are so many colour lines to choose from! From vegan lines to ammonia-free lines and everything in-between, each one has its merits. Over the years, we have experimented with several different lines trying to find the perfect colour for us and we've finally found it - La Biosthetique!

Founded in 1947 by  bio-chemist Marcel Contier, La Biosthetique was born from the passion to create hair and beauty products from natural, pure ingredients which work in harmony with our own bio-chemistry. La Biosthetique is a vegan, cruelty-free, carbon-neutral company that uses 90% natural ingredients and 100% renewable energy... AND their packaging is made from post recycled materials. La Biosthetique colour has a unique , micro-pigment technology that covers better, lasts longer and has built-in protection that strengthens, moisturizes, softens and enhances your hair AND keeps your scalp happy and healthy. 

A message from La Biosthetique:

The Mission:
Beauty is not just external, it is everything: what you do and how you do it. Beauty lies in the materials you use, as well as in the way you treat those who use it. True beauty is the shape of things to come when you make the right decisions. It is a philosophy. It is a culture. Our culture. At La Biosthétique, we call it The Culture Of Beauty.

The Culture:
Life and beauty, bios and aesthetics - the combination of natural ingredients, state-of-the-art research and a passion for beauty have always defined the philosophy of the La Biosthétique brand since day one. Premium quality is not simply a possibility; it is the prerequisite. It is the roots - for the Culture Of Beauty.

The Company:
Paris… world capital of beauty. This is where La Biosthétique has its roots and its headquarters. The elegance, the passion and the eye for fashion, art and culture, all of which are connected with this spiritual Mecca of aesthetics, and all this inspires and guides the thoughts, feelings and actions of La Biosthétique. That is why Paris is our headquarters, the geographic heart of our company. We combine this charm with the handcrafted precision and perfection that the Made in Germany seal represents all over the world: We research and produce in Pforzheim, on the outskirts of the Black Forest.
 

The philosophy:
We believe whoever is in the beauty business must love people. People are the focus of all that we do, because every single person is incomparable. Their skin. Their hair. Their style. Their taste. Their wishes and dreams. To give a consultation with true expertise, you need lots of knowledge - which is why our products are almost exclusively available from specially trained pros in our partner salons. You need a nose for trends, fashion and individuality. Whoever wants to give beauty must be able to create joy, and joy is beautiful.
 

The family:
Global brand and family-run company: Since it was founded, La Biosthétique has been an owner-run company. Siegfried Weiser took over the company from founder Marcel Contier. Today, he runs it together with his sons Jean-Marc and Felix - with the absolute conviction that values and attitude are just as important for La Biosthétique as the products: A sustainable treatment of resources, responsibility to customers, employees and partners: Long-term thinking that always focuses on the individual. That's beauty, too. That's La Biosthétique.

The products:
Our collections are spread across the pillars: Hair Care, Styling, Skin Care, Colour and Makeup.
Colour inspires and allures. La Biosthétique combines inspiration with the best ingredients and state-of-the-art research with the trends of the metropolises. The result is a colour system for professionals: extraordinary versatility and endless combination possibilities – a palett for pure creativity.
 

The salons:
La Biosthétique is exclusively available from our partners: In hair salons that align themselves with our values and our concept of premium quality. They are the most important ambassadors of our Culture Of Beauty.