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  • Home
  • Services
    • Know What You Need
    • Our Services
    • Our Treatments
    • Service Policies
    • After Care
  • Shop Online
  • What We're All About
    • Get To Know Ascend
    • Our Salon Philosophy
  • Bios
    • David's Bio
    • Vanessa's Bio
    • Ylana's Bio
    • Ali's Bio
    • Robyn's Bio
  • FYI
    • What's In The Shop?
    • Our Colour Line
    • Our Brands
    • Our Level System
    • How We Recycle
  • Get The Scoop!
    • What's New At Ascend?
    • Our Blog
    • Artist On Display

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Redken colour, used at Ascend Salon in Penticton, BC

WE USE REDKEN COLOUR

There are so many colour lines to choose from! From vegan lines to ammonia-free lines, each one has its merits, and over the years, we have experimented with several different lines trying to find the perfect colour for us. In the end, Redken just can't be beat.

So why have we chosen Redken?

Redken is committed to supporting hairstylists and empowering them to “learn better, earn better and live best” through their innovative products and an industry-leading education platform.

Founded in 1960 by an entrepreneurial American acress, Paula Kent and her hairdresser, Jheri Redding, Redken is an American company with over 60 years in the hair industry. Their scientific formulations, commitment to education and partnership with salons the world over has been inspiring salon professionals and helping them with a personal based approach, principle-based content, and transformational experiences for decades.
 

Redken instills the principles of wealth and success in the professional salon industry and gives salon professionals everything that they need to be successful by empowering them with continually improving and evolving educational tools that will help them increase their income, while also providing them with the most inspiring, fashion forward, and innovative products and services.

Education is important to us at Ascend Salon, and there is no better company to provide our stylists with continuing education and techniques than Redken.  

Permanent Colours

Redken color gels, used at Ascend Salon in Penticton, BC

Redken Color Gel Lacquers

  • Intense shine 
  • shorter processing time
  • low-ammonia based formula
  • completely covers greys
  • UV-stable dyes, resistant to fading from sun exposure
  • cooler shades to help cancel out unwanted brassiness and warmth
  • new red shades that create brighter, longer-lasting reds
  • pairs perfectly with Shades EQ Gloss for quick and healthy colour refreshes between permanent colour appointments

     

Redken Color Fusion, used at Ascend Salon in Penticton, BC

REDKEN Color Fusion

  • featuring a massive palette of colour to choose from, allowing for totally customized looks
  • multi dimensional finish creates stunning, shiny hair
  • dye technology the ensures long lasting colour
  • unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos
  • cool shades to provide multi dimensional, natural looking results with cool reflects

     

Redken CoverFusion used at Ascend Salon in Penticton, BC

REDKEN Cover Fusion

  •  a low ammonia cream colour
  • conditioning agents to add strength and manageability to grey hair
  • completely covers greys 

Redken Chromatics and Ultra Chromatics, used at Ascend Salon in Penticton, BC

REDKEN Chromatics

  • ammonia-free permanent colours featuring an oil delivery system and protein extract technology 
  • leaves hair stronger than before it was coloured
  •  multi dimensional finish 
  • red shades that last up to 40 shampoos

Demi Permanent Colour

Redken Shades EQ, used at Ascend Salon in Penticton, BC

REDKEN Shades EQ Color Gloss

  • no ammonia 
  • minimized cuticle damage
  • gentle equalizing conditioning colour
  • featuring wheat amino acids for healthy shine and incredible colouring
  • brings life and vibrancy back to faded colour
  • helps correct overly brassy hair
  • quick processing   

Redken Brews Color Camo, used at Ascend Salon in Penticton, BC

Redken Brews Color Camo

  • no ammonia 
  • blends grey hairs in 5 minutes
  • can be applied at the shampoo bowl for a discrete service

WE USE PULP RIOT COLOUR FOR OUR VIVIDS

Vivids are a whole other kind of animal and we have tried dozens over the years, looking for the perfect line. In the end, Pulp Riot was our favourite!
So why have we chosen Pulp Riot?

For years, people have been creating products for stylists, who have never spent a day working behind the chair.  Pulp Riot's founders, David & Alexis Thurston, created and tested Pulp Riot products inside of Butterfly Loft, their hair salon in Los Angeles, California. Alexis says, “The magic happens when there are zero degrees of separation between those creating the products and the artists who use the products every day in their salons.”    


Born during the digital revolution, Pulp Riot has emerged as the professional beauty brand with the highest level of engagement on social media, which enables them to carry out their mission of giving artists a global platform to gain more exposure and to be more successful, to deliver superior and accessible streaming education, and to link the industry worldwide through their digital network. David says “While other brands are trying to figure out how to utilize the digital world, it’s simply part of our DNA.  This allows us to reach right through phones across the world and educate, entertain, and inspire artists across the globe.”   


When they launched Pulp Riot in 2016, it was just the two of them creating products inside of their salon.  Now, an army of artists across the world march alongside them, and together they’ve been responsible for disrupting a stagnant industry, putting the power back into the hands of the artist.  


Today, Pulp Riot is the fastest growing professional color brand in the world. 

Semi Permanent Vivid Colour

Pulp Riot Semi Permanent Colour

  • the first ever vivid colour line to be vegan & cruelty-free
  • contains quinoa to help protect, strengthen, repair and moisturize the hair 
  • gluten-free, paraben-free, ammonia-free and does not contain PPD or MEA.  
  •  incredible vibrancy
  • available in a wide variedy of shades, more being created all the time
  • longer-lasting, better-fading colour 
  • all shades are mixable, allowing us to create fabulous custom colors for you

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