There are so many colour lines to choose from! From vegan lines to ammonia-free lines, each one has its merits, and over the years, we have experimented with several different lines trying to find the perfect colour for us. In the end, Redken just can't be beat.
So why have we chosen Redken?
Redken is committed to supporting hairstylists and empowering them to “learn better, earn better and live best” through their innovative products and an industry-leading education platform.
Founded in 1960 by an entrepreneurial American acress, Paula Kent and her hairdresser, Jheri Redding, Redken is an American company with over 60 years in the hair industry. Their scientific formulations, commitment to education and partnership with salons the world over has been inspiring salon professionals and helping them with a personal based approach, principle-based content, and transformational experiences for decades.
Redken instills the principles of wealth and success in the professional salon industry and gives salon professionals everything that they need to be successful by empowering them with continually improving and evolving educational tools that will help them increase their income, while also providing them with the most inspiring, fashion forward, and innovative products and services.
Education is important to us at Ascend Salon, and there is no better company to provide our stylists with continuing education and techniques than Redken.