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There are so many colour lines to choose from! From vegan lines to ammonia-free lines, each one has its merits, and over the years, we have experimented with several different lines trying to find the perfect colour for us. In the end, Redken just can't be beat.
So why have we chosen Redken?
Redken is committed to supporting hairstylists and empowering them to “learn better, earn better and live best” through their innovative products and an industry-leading education platform.
Founded in 1960 by an entrepreneurial American acress, Paula Kent and her hairdresser, Jheri Redding, Redken is an American company with over 60 years in the hair industry. Their scientific formulations, commitment to education and partnership with salons the world over has been inspiring salon professionals and helping them with a personal based approach, principle-based content, and transformational experiences for decades.
Redken instills the principles of wealth and success in the professional salon industry and gives salon professionals everything that they need to be successful by empowering them with continually improving and evolving educational tools that will help them increase their income, while also providing them with the most inspiring, fashion forward, and innovative products and services.
Education is important to us at Ascend Salon, and there is no better company to provide our stylists with continuing education and techniques than Redken.
Vivids are a whole other kind of animal and we have tried dozens over the years, looking for the perfect line. In the end, Pulp Riot was our favourite!
So why have we chosen Pulp Riot?
For years, people have been creating products for stylists, who have never spent a day working behind the chair. Pulp Riot's founders, David & Alexis Thurston, created and tested Pulp Riot products inside of Butterfly Loft, their hair salon in Los Angeles, California. Alexis says, “The magic happens when there are zero degrees of separation between those creating the products and the artists who use the products every day in their salons.”
Born during the digital revolution, Pulp Riot has emerged as the professional beauty brand with the highest level of engagement on social media, which enables them to carry out their mission of giving artists a global platform to gain more exposure and to be more successful, to deliver superior and accessible streaming education, and to link the industry worldwide through their digital network. David says “While other brands are trying to figure out how to utilize the digital world, it’s simply part of our DNA. This allows us to reach right through phones across the world and educate, entertain, and inspire artists across the globe.”
When they launched Pulp Riot in 2016, it was just the two of them creating products inside of their salon. Now, an army of artists across the world march alongside them, and together they’ve been responsible for disrupting a stagnant industry, putting the power back into the hands of the artist.
Today, Pulp Riot is the fastest growing professional color brand in the world.