Ali's Bio

Born in Winnipeg, Manitoba, Ali moved to Penticton with her family in 2003. Encouraged by a school counselor who recognized her exceptional creativity, Ali entered Penticton School of Hair’s program while she was still in high school; she graduated from hair school in 2010. 12 years later, Ali’s passion for learning has brought her to us, and she’s ready to take her career to new heights!
 

Ali is a self-admitted extroverted introvert – she is a social butterfly who likes to re-energize by unplugging, stepping back and creating peacefulness for herself. She is creative, friendly and loves to get to know people - she is also very appreciative of quiet time at home with her family.. A big fan of our fabulous lakes and trails, Ali absolutely loves the outdoors; she enjoys camping, hiking and generally all-things outdoors. “It’s an unpopular opinion, but winter is my favourite season. I think snow is one of the most beautiful things in the world.” Yep… she’s a true outdoorswoman.  
Ali a true artist at her core, and enjoys repurposing old furniture, crafting, and both sewing and crocheting clothes for her daughter on her spare time. The ever-changing nature of the hair industry has kept Ali inspired and excited about her craft, and it pushed her to keep learning, and continuously grow. Ali took a break from hair during covid, both to recenter and to start a family with her husband. Now that she’s back, she is thrilled for this new beginning, and has plans to also become a hair educator in the future.
 

Having been a stylist and colourist for more than a decade, Ali boasts a very well-rounded skillset and experience both cutting and hair. At her previous salon, she was the go-to girl for traditional foils… a truly under-appreciated skill at this time in hair. Not one to shy away from new trends, Ali also enjoys keeping up with our industry’s ever-changing looks, techniques and styles . What hair trends will come next? Who knows.. but we know Ali will be the first to want to know all about them!