Regarding Covid-19

Ascend's culture has been a labour of love since opening. We began our journey with a feeling - it was the kind of feeling that you just couldn't put a label on, but it was a great feeling and everyone who came to see us could feel it.
As we have evolved over the years, we have reflected a great deal on our salon culture - both on what is important to us, and what we want Ascend to be moving forward.

Today, the world is all about branding - the perfect look, the perfect imagery, the perfect content, the perfect shtick. It's something that has been a real challenge for us, because we have always just been real, and our work has always been about providing real hair for real people - no matter what that looks like for you. 

In keeping with our motto and staying true to the essence of who we are, we have 6 points of principle that form our culture at Ascend Salon.
They are easy to remember – just remember ASCEND!
Appreciation, Support, Courage, Ethics, Nurture, Develop

 

Nothing can keep you down if you focus on gratitude and practice appreciation!
At Ascend, we appreciate our guests, our fellow team members, our community and all the opportunities that come our way, be they big or small. 

We succeed together because we know that together, we succeed.
At Ascend, we are encouraging and helpful, and we focus on lifting others up at work, at home and in our community.
We put our energy into being kind, compassionate team players, and we do not waste our time on negativity or activities or causes that do not support the greater good for all.
We strive to help each other grow, because we are just as excited about the success of others as we are about our own personal success.

Courage is not the absence of fear – it is pressing on in spite of fear.
At Ascend, we believe the true definition of success is someone who never gives up.
We understand that things aren’t always sunshine and rainbows and we choose to persevere through those tough times rather than letting ourselves be discouraged or complacent.
We welcome challenges because we know that facing our fears and working through our challenges is what makes us grow.
We do not allow ourselves to feel defeated – instead, we choose to reflect and to learn. 

Relativity applies to physics – not ethics. – Albert Einstein
At Ascend, we believe that without honesty, there is no integrity. Without integrity, there can be no accountability. Without honesty, integrity and accountability, there are no ethics.
We pride ourselves on honest, clear and tactful communication with our guests and with each other.
We put our best foot forward, take pride in ourselves and we stand behind our work.
We use products that mirror the standard of ethics we hold ourselves to – we use professional products that are of the highest quality, and whenever possible, that are eco-friendly, cruelty-free, plant-based and ethically-sourced. 

 The grass is always greener where you water it. Always nurture positivity.

At Ascend, we nurture ideas, solutions, inclusion, cooperation, goal setting, accountability and love of education.
We are careful about what we spend our time and energy on, and we choose positivity, productivity and progression.
We are growth-minded, motivated and excited to continue learning.
We believe that it takes many small, forward steps to arrive at our end-goal, and we commit to this journey with our thoughts, words and actions at work, at home and in our community.

Dare to be great!
At Ascend, we believe that skills are not bought, inherited or handed to us in life – they are developed with a good attitude, hard work, perseverance and consistency.
We know that there is always the opportunity to learn something new, and that we will always improve through practice.
We think highly of ourselves and others, because we are constantly developing and improving ourselves- we have no time or energy for criticism, gossip or unkindness.
We believe that developing positive, open-minded attitudes will continue to bring us success and will continue to shape us into the best versions of ourselves.
We invest in ourselves, because development requires dedication and contribution, and we believe that we are worth that time, energy and investment.